In this day and age, it is all about the reviews. Consumers are trusting them more and more when it comes to making purchasing decisions – whether it is for a new product they have never tried before, or picking between two brands they are familiar with. Google review widgets have become especially important in recent years, as shoppers frequently turn to Google to do their research before buying anything. 
That is why we are big proponents of adding a Google Review widget to your Shopify store – if you have not already. Not only does it make it easier for customers to leave reviews (and we all know how much people love giving their opinion), but it also helps increase your chances of appearing higher up in relevant search results. And that means more traffic – and potential sales – for your business. But do not take our word for it; read on to see what the data says about the benefits of integrating a Google Review widget on your ecommerce site.
Reviews are critical for ecommerce businesses
The first and most obvious benefit of adding a Google Review widget to your Shopify store is that it gives you the opportunity to collect more reviews. And as we all know, reviews are essential for any ecommerce business – they help build trust with potential customers, improve your search engine optimization (SEO), and can even increase your conversion rates. In fact, a study by a top digital marketing agency, they found that 84% of consumers trust online reviews as much as personal recommendations from friends and family. That is a pretty significant number, and it just goes to show how important reviews have become in the world of online shopping.
But it is not just about quantity – quality matters too. A study by Conversional found that 46% of consumers will only consider brands that have positive reviews, and that 4 or 5-star ratings can increase conversion rates by 270%. So it is important to make sure that you are encouraging customers to leave positive reviews, and responding to negative ones in a timely and professional manner.
Google reviews can improve your SEO
In addition to helping you collect more reviews, adding a Google Review widget to your Shopify store can also help improve your SEO. We all know how important SEO is for ecommerce businesses – it helps you get found online, drives traffic to your site, and can even lead to increased sales. And one of the key ranking factors for SEO is reviews. In fact, a study by SEO Services LA found that product review signals account for 15.44% of the ranking factors for Google Shopping – that is a pretty significant number.
What is even more interesting is that reviews from external sites like Google tend to carry more weight than those on your own site. So if you are not already collecting Google reviews, now is the time to start. In addition to helping improve your SEO, they can also help increase your chances of appearing in relevant search results – which means more traffic and potential customers for your business.
Google reviews can lead to increased sales
In addition to improving your SEO and helping you get found online, Google reviews can also lead to increased sales for your business. A study by RizeReviews.com found that products with 50 or more reviews saw a 4.6% increase in sales, while those with 100 or more reviews saw a 8.4% increase. And that is not all – the study also found that products with 4 or 5-star ratings saw a 70% increase in sales compared to those with 3 stars or less.
So if you are looking for a way to drive more sales for your business, adding a Google Review widget to your Shopify store is a great place to start. Not only will it give you the opportunity to collect more reviews, but it can also help improve your SEO and increase your chances of appearing in relevant search results. And that means more traffic – and potential customers – for your business.
If you are looking for a way to drive more traffic and sales for your Shopify store, adding a Google Review widget is a great place to start. Not only will it give you the opportunity to collect more reviews, but it can also help improve your SEO and increase your chances of appearing in relevant search results.
The bottom line is that there are many benefits to adding a Google Review widget to your Shopify web design and store. Not only will it give you the opportunity to collect more reviews, but it can also help improve your SEO, increase your chances of appearing in relevant search results, and even lead to increased sales. So if you are not already collecting Google reviews, now is the time to start. Your business – and your bottom line – will thank you for it.